Impacting Headlines Through Public Relations
Headlines are the first thing that people see when they come across an article or news story, and they play a crucial role in determining whether or not people will engage with the content. It also helps shape public perception of your brand or organization leaving a lasting impact. Our work as Publicists not only impacts headlines, but also documents stories for public archive, advocates for their recognition as experts and change makers, and develops relationships on behalf of our clients.
In 2022 the PapaLoDown Agency earned over 190 media placements, coordinated numerous awards, developed influencer and brand partnerships, positioned thought leaders as experts in their field, and generated an overall brand awareness that plants seeds of opportunities for organizations to have a bigger impact overtime.
We’re proud to share a select few of our clients campaign highlights from 2022 below, along with insight from the PapaLoDown PR team on representing and advocating for the stories, people and movements of these times.
Arts, Culture, and Economic Development -
Kultivate Labs
“Arts and culture, that’s the key,” Danganan says. “That’s going to be the anchor to really accelerate this kind of community engagement of coming back into your community, giving back and rebuilding it.” His vision is for Mission Street to become a commercial corridor of Filipino American shops, restaurants and cultural spaces.
Distinguished Professor, Author, Psychologist - Dr. Kevin Nadal
Until the number of traumatic events or systemic injustices eases, parents should expect to continually engage in diverse difficult dialogues with their children. Even if (or when) systemic changes are made to minimize or prevent these traumatic or oppressive events, parents may consider always talking with their children as a way of preventing their children's future mental health problems as adults. - Dr. Kevin Nadal
Book - “Painting The Streets: Oakland Uprising In The Time of Rebellion” (Nomadic Press & Eastside Arts Alliance)
“We created these beautiful artistic responses to these ideas of justice and accountability and community and so after these murals were created there was really this intent of ‘how do we document these and continue the conversation beyond these physical museums we’ve created in our local downtown?’” — Nia McAllister
Professional Development & Consulting Company - Edutainment For Equity
After 10 successful years of radically transforming organizations and institutions in the Bay Area, Edutainment for Equity (E4E) is focusing their efforts to other California cities. E4E — the brainchild of Oakland-based educators and artists Candice Wicks-Davis and Hodari Davis — provides field tested, arts integrated professional development and consulting that helps organizations imbed equity into their policies and practices. E4E’s temporary pivot to virtual workshops and trainings, due to the COVID-19 shelter-in-place mandates over the past two years, is now a permanent adaptation that allows them to more quickly and effectively provide other agencies across the state and country access to their services.
“As an organization we have spent more than 10 years working to dismantle systems of oppression. Over the last four years, E4E has been engaged in a process of investigating what helps to establish equitable organizations. We have worked with several organizations providing training, consulting and tools to help them to become more equitable and anti-racist. We know by focusing on California and establishing a model for equitable education and organizational practices here, we have the ability to shift practices elsewhere.” — Candice Wicks-Davis, founder and CEO of Edutainment for Equity
Arts Organization -
Kearny Street Workshop
“Kearny Street was the first Asian American organization I was exposed to,” said singer-songwriter and composer Goh Nakamura, who participated in the 2007 edition of APAture and went on to score the 2020 Bruce Lee narrative documentary “Be Water.” “I’ve met just so many people through there who I still collaborate with to this day, including (pianist/keyboardist) Art Hirahara and (drummer) Tim Bulkley. Ali Wong and my high school classmate Gene Yang sprung up from that scene too.”
Arts Organization - Artist As First Responder
Entrepreneur and Former Professor -
Dr. Robyn Rodriguez
But now, Rodriguez is departing from the world of academia into the world of entrepreneurship to expand her platform as a tribune for current and future generations of social justice leaders and facilitators.
“I’m really more interested in growing and innovating alternatives as opposed to fighting back against this institution and carving space within it,” Rodriguez explained. “Which, again, I value that [the university system] has seen and clearly are working toward that work, but I just don’t want to spend that energy anymore. I really want to start again and craft new kinds of institutions that can actually serve our community.”
Education and Teacher Development Organization -
Liberated Ethnic Studies Model Curriculum Consortium
"Knowledge; it’s a way to set our community free. Physically you don’t see the shackles, but we carry them mentally," said Garcia Delgado.
Last year, Governor Gavin Newsom signed legislation making California the first state to require all students to complete a semester-long course in ethnic studies to earn a high school diploma.
The mandate will start with the graduating class of 2029-2030. Although, high schools must start offering the courses in the 2025-2026 school year. - Arian Cohen for CBS8 San Diego
“As a PR coordinator for PapaLoDown, I feel that I play an important role in stewarding stories of those who have historically been dismissed or even vilified not only by the media, but by society at large. I feel I have a certain level of responsibility in shifting the narratives around which people or groups of people are deemed “newsworthy.” I feel emboldened to continue this work by landing these media placements for our clients.”
“I’ve had the incredible opportunity to work with community leaders such as Ashara Ekundayo and Dr. Robin Magalit Rodriguez, I’ve realized that while representation is important, the stories that we work on are grounded in liberation. By working with community-engaged writers and platforms, we’re part of a larger movement to center the histories, experiences, and movements of Black, Indigenous, people of color.”