Working side-by-side with Paloma is amazing. Our business has become more visible and profitable since we hired her. She’s incredibly talented and we’re lucky to have her on our team.
— Vanessa Garcia, Owner 7 Mile House
Paloma B. Concordia - Founder of PapaLoDown Agency

Paloma B. Concordia - Founder of PapaLoDown Agency

Paloma B. Concordia was born and raised in the San Francisco Bay Area, and gives credit to New York City for developing her business savvy state of mind. Her education and career began in the fashion and retail industry, (*graduating cum laude with an A.A in Merchandise Marketing & Management from the Fashion Institute of Design and Merchandising in San Francisco, and a B.A. in Marketing from the Laboratory Institute of Merchandising in New York City), and transitioned into the music business at the height of the digital media boom. Inspired by progressive artists in the Bay Area, Paloma began to explore youth empowerment programs and social justice initiatives, and found her passion in supporting the progressive arts community through public relations.

Paloma has served as a program coordinator in partnership with Beats Rhymes and Life, and the East Bay Asian Youth Center in Oakland, CA, as well as a Program Director with non-profit arts organization, the Estria Foundation.

Combining her experience in these fields, she founded the PapaLoDown Agency in 2008, a public relations and booking company specializing in a client base of entrepreneurs in the fashion, art, and entertainment industries.

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When she's not working with clients, Paloma is busy at home with four boys, (ages 15, 4, and 3 year old identical twins)! Paloma also serves as the Board Vice President for Village Nursery School, Daly City's premier co-op preschool.


Laurenmarie Reyes - PR Coordinator

Laurenmarie Reyes - PR Coordinator

Laurenmarie Reyes is a proud Bay Area native and currently planting roots in the magical city of New Orleans. She first joined the PapaLoDown family as an Apprentice in 2011, became a Client Coordinator in 2013, and is now a PR Coordinator. With over 7 years of experience in Marketing, Event Planning, and Project Management, she is committed to supporting game changers in the arts, social equity, and sustainability. She has worked with the likes of Jessica Sabogal,the San Francisco Ethnic Dance FestivalMEDIATE Art GroupFunk Baby, and Liberty’s Kitchen, among dozens of other brilliant artists, nonprofit organizations, and small businesses. In addition to writing copy and building relationships with media for PapaLoDown, she is on her grind as an Event and Marketing Director at Grow On Urban Farms, dancing to live music every chance she can get, and enjoying the fresh food growing on the farm she lives on with her husband and their super-dog, Dude.


Catherine Judge - Operations/HR

Catherine-Mercedes Judge is currently based in New York City and has spent the last ten years managing social justice and leadership development initiatives with non profit organizations in The San Francisco Bay Area, New York City, and Boston. She developed and honed her public and media relations skills at The PapaLoDown Agency where she started as the company's first apprentice in 2010 and later worked as a PR assistant and manager. Catherine graduated with her MPA from Baruch College (CUNY) through the National Urban Fellows program, and a Bachelor’s in Urban Studies from Queens College (CUNY). 


Robin Castel Navarro - Graphic/Site Designer

Robin Castel Navarro - Graphic/Site Designer

Robin Castel Navarro was born in San Diego and raised in the San Francisco Bay Area. She is a candidate of the Masters of Social Work program at California State University East Bay and has been organizing with social justice advocates in San Francisco and New York.  She has served as an Event Volunteer Coordinator for non-profit arts organization the Estria Foundation, and was a co-founding member of Filipina for Rights and Empowerment (FIRE) in New York, which is now known as GABRIELA NY. Currently, she is one of the core organizers of Salupongan International, advocating for the Lumad (indigenous people) and their right to self-determination in Southern Mindanao, Philippines. Her love for the arts began at a very young age exploring different mediums. She has been using graphic design as a way to express her new modern love. As PapaLoDown Agency’s Graphic/Site Designer, she enjoys assisting clients reach their goals and being part of their success.