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PapaLoDown's Favorite Tools For Running A PR Agency

Using the right tools in your PR Agency is essential for business growth. Saving time is like giving yourself a raise. The more organized and efficient you are in running your business, the more time you can focus on what you’re good at while living a balanced work/life flow! Here are our favorite “Tools for the Hustle”.

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What is a Publicist? Is a Publicist Right for Me?

Publicists serve as the bridge between an organization or person, and the media. Publicists develop relationships with journalists, editors, producers, and influencers; and create strategies that generate buzz around your event or brand. There is always an opportunity to improve the public perception of your organization, and that’s where publicists come into the picture.

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