PR For The People Workshops

People in marketing and communications roles get their campaigns from unseen to documented in the news when they learn the PR for the People methodology of planning and executing a PR campaign.

If you can say yes to these questions, book an intro call!

• I am in the communications or marketing role at a nonprofit or business that is rooted in social justice.

• I am a marketing freelancer and want to add publicity to my services.

• I want to learn a new skill and/or build capacity for my career or business.

• I understand the value of investing in training programs to grow my business or learn new skills.

• I can commit to an average of 5 hours per week, including regularly scheduled meetings and trainings.

• I have an event, launch, or something I think is “newsworthy” happening in the next 6 months.

• I don’t have an event or launch between those dates, but still want to position myself or my brand as an expert, or the “go-to” expert/company/org in my field.

During your intro call, i’ll guide you through the PapaLoDown signature PR campaign system, advise you on strategy to you get started right away, and teach you how to utilize PR tactics that can lead to amplifying and documenting your story through the media.

PR for the People is not a program that teaches you how to grow your Instagram, this is not about Facebook ads, or newsletters, although we will discuss these things too. The ultimate goal of this program is to get your stories told through the media (print, online, tv, radio, podcast, etc), which will document, and promote your campaign, event, milestone, new product/service launch; and/or position you as an expert in your field. The skills you learn will allow you to use them again and again across different industries.

Following our program, clients have received media exposure for their event or expertise within 3-6 months.

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Who’s participating in the workshops?

What will you gain from this program?

• A basic understanding of the public relations role in building brand awareness, community building, and partnerships, that impact the growth of your organization or business.

• You will learn how to launch a PR campaign, in real time! With PapaLoDown’s guidance and signature system, the workshop sessions will take you through the step-by-step process of planning and executing a campaign.

• You will create a crisis communications plan and be prepared if/when a crisis happens.

• Learn new skills, tactics, and mindset for yourself/biz/org.

• In our group sessions, you’ll build new relationships (and strengthen ones you already have), with people in your industry/field/community.

• Earn a PR for the People program certificate. A printed certificate will be mailed to you when you complete the program!

Workshop Options

PR for the People Spotlight

About the facilitator: Paloma B. Concordia was born and raised in the San Francisco Bay Area, and gives credit to New York City for developing her business-savvy state of mind. Her education and career began in the fashion and retail industry, and transitioned into the music business at the height of the digital media boom. Inspired by progressive artists in the Bay Area, Paloma began to explore youth empowerment programs and social justice initiatives and found her passion in supporting the progressive arts community through public relations.

Paloma has served as a program coordinator in partnership with Beats Rhymes and Life, and the East Bay Asian Youth Center in Oakland, CA, as well as a Program Director with a non-profit arts organization, the Estria Foundation.

Combining her experience in these fields, she founded the PapaLoDown Agency in 2009, a boutique public relations company specializing in a client base of entrepreneurs and community organizations in the arts, entertainment, and youth empowerment spaces. She currently serves on the city of Oxnard’s Arts and Culture Commission.

The PapaLoDown Promise
When you work with the PapaLoDown Agency you can trust that the team is organized, efficient, and professional. Our service systems, and business policies and procedures, ensure we deliver exceptional service every step of the way.