Bay Area Business Coach Reports Increase In Filipina American Entrepreneurs

Current and past Art Of Hustle Clients alongside, Anthem Salgado founder of Art Of Hustle, featured at the Love & Hustle event Mon 2/11.

Current and past Art Of Hustle Clients alongside, Anthem Salgado founder of Art Of Hustle, featured at the Love & Hustle event Mon 2/11.

San Francisco, CA - February 6. 2019 - Business coach and founder of Art of Hustle, Anthem Salgado, sees his clientele not just as a testament to the rise of female entrepreneurs, but specifically the rise of Pinay (Filipina American) entrepreneurs. While helping to propel their careers and business ventures, Anthem Salgado believes that fostering community amongst Pinay entrepreneurs is also important to the success of this emerging demographic.

“I’ve been running my practice for nine years now. There has always been a diverse rotation of clients since the start. But the Art of Hustle program has very consistently had representation from Filipina entrepreneurs across an array of industries, from health and wellness to creative and business services,” shares Anthem Salgado. “Now more than ever, there seems to be a surge of Pinay entrepreneurs making their presence known.”

In an effort to connect more like-minded entrepreneurs together, Art Of Hustle is hosting an event with the theme “Love & Hustle” on Monday, February 11, 2019, at ASMBLY Hall (1850 Fillmore St.), from 1-3:30 pm; and will feature panels and discussions on game-changing business strategies and personal stories of what it’s like to be a Pinay Hustler.

Speakers at the event feature Pinay entrepreneurs, who are past and present Art of Hustle clients, like Genevieve Roja, owner and founder of Lily & Spruce, a sustainable event planning company, Irene Faye Duller, an educator and co-founder of An Otherwise Co., a creative studio; Jennifer Navarro-Marroquin, a licensed financial professional, co-founder of Community Well, and owner of Claiming Prosperity; Paloma Concordia, owner of public relations agency PapaLoDown Agency; Kat Evasco, a writer, performance artist and stand-up comedian; and Raynelle Rino, owner of Rino Consulting Solutions, a nature-based coaching and consulting firm. The event is now at capacity, but people are welcome to join the waitlist.

Photo taken at  Entrepinays Summit  at  Covo , October 2018. Photo Credit: Nicolas Photography

Photo taken at Entrepinays Summit at Covo, October 2018. Photo Credit: Nicolas Photography

Background & Statistics:
Pinays are emerging and thriving as entrepreneurs in California. In San Francisco’s SOMA Pilipinas district, the popular Filipino inspired night market Undiscovered SF reported over 50% of their vendors are owned by Pinays. During the 1st annual Entrepinays summit last October, a conference for Pinay entrepreneurs in San Francisco, 130 participants attended and were either established or aspiring business owners with the median age being 35. LA-based Entrepinayship reports 23 Pinay-owned businesses on their website, with more expected to be added to the list.

This is reflected on a global and national scale too, where the rates of female entrepreneurship have doubled male entrepreneurship from 2015 to 2016 (Huffington Post). And according to the  Global Entrepreneurship 2017/2018 Global Report, women make up 40% of new entrepreneurs in the U.S. (Forbes).

"Women-run businesses are approximately 15% higher at Covo than most other coworking spaces in San Francisco, and the number of Filipino business owners or founders that use our facilities has dramatically increased since we opened 2.5 years ago,” says Rebecca Brian Pan, CEO of Covo, a coworking space in the city’s SOMA Pilipinas district."

With Filipino-Americans as the largest Asian American group in 10 of the 13 western states, the second largest Asian American population in the nation, and the oldest Asian population in the nation, this demographic trend reveals significant economic potential for Filipina-American entrepreneurs.



Anthem Salgado is the Business Coach and Marketing Specialist behind professional and business development program, ART OF HUSTLE®. His experience spans 20 years across industries and has included clients representing leadership in arts and events, health and wellness, creative and professional services, finance and technology. ART OF HUSTLE® has been running for nine years now and today ranks as the #1 search result for the keyword, “marketing,” for Yelp in San Francisco, having earned 60+ five-star reviews.

Genevieve Roja is the owner and founder of Lily Spruce. She started her business as a side hustle while working full-time for a non-profit in the fall of 2009. She floated it for three years until going full time in 2012 and has never looked back. She's planned 900-person galas, awards shows, fundraising luncheons, a 1,000-person night market, 10,000-person neighborhood street festivals, and over 100 weddings and social celebrations. At the end of 2018, she added venue manager to her resume, overseeing a space in SoMa called Colorbloq, and it’s been a nice addition to her event career. Genevieve is a San Francisco native now living in the burbs of San Bruno (a bit of a culture shock), living with her husband and almost 2-year-old daughter Beatrice.

Irene Faye Duller is an intersectional professional in every sense of the word. She is the Co-Founder / Principal of An Otherwise Co., a San Francisco based Pinay-owned Creative Studio for Social Impact sector; an Educator who teaches Culture, Ethnic Studies, Social Justice and Performing Arts at USF and SFSU; and a Writer. The through-line for her is Storytelling. Her mission, to elevate, uncover, and craft the narratives of Pilipina/o/x, POC, and LGBTQIA communities.

Jennifer Navarro-Marroquin is a Licensed Financial Professional who is passionate about sharing tools, principles, and systems that unlock prosperity at all levels. In addition, she is a holistic arts practitioner who has a background in wellness services. She recently has been inspired to integrate both of these professional backgrounds and create a unique service that supports others in claiming their inner and outer prosperity. She believes in the power of business ownership. She is a serial business owner who has started businesses in the hospitality industry, the wellness industry, and the financial services industry. Through these collective experiences, she has been able to acquire multiple professional skills like business development, management, operations, marketing, and customer service. Her current business projects include being a Co-Founder of Community Well and Founder of Claiming Prosperity.

Kat Evasco is a writer, stand up comedian, and performance artist best known for her national touring autobiographical one-woman show, Mommy Queerest, co-written and directed by John Caldon. She is the Co-Director for Resilience Archives, which blends visual and performance arts, community archiving, and free educational opportunities to lift up the stories and histories of California LGBTQ Asian Pacific Americans. Her current projects include developing and directing Prieto, a solo show written and performed by Yosimar Reyes and produced by Jose Antonio Vargas. She also directed Locus of Control written and performed by Jason Bayani.

Paloma Concordia is the founder of PapaLoDown, a boutique public relations company specializing in creative entrepreneurs and community organizations. Through media, art, and entertainment, our clients uplift diverse communities, and inspire people to take action around social and environmental movements. Our mission is to provide publicity services to businesses and organizations owned and/or led by people of color and women. PapaLoDown Agency stands by those who focus their work on social and environmental justice issues and aims to bring their causes and messages to a larger audience. The company’s well-rounded background in retail/fashion, music, art, entertainment, education, and youth empowerment provides clients with over 20 years of experience, and a diverse network of resources.

Raynelle Rino is a long-time social sector professional who began her career as an ecology field researcher. She then moved onto environmental education and social justice at the grassroots organizational level in the Bay Area. Her love for nature and youth development brought her to teach in unique settings like alternative high schools, environmental justice neighborhoods, parks, and juvenile justice facilities. Rino Consulting Solutions, a nature-based coaching and consulting firm that provides services for social sector professionals and other entrepreneurs. Its mission is to support and inspire the leaders of today to live in the confidence of their identities as they move through a world in the midst of social, racial, and environmental transformation. Her "Hike It Out Coaching" Programs blend her science, environmental justice, and spiritual connection to nature by providing "Healing Hikes", where clients increase their capacity to create change with supportive guidance during the nature experience.

ASMBLY HALL is a men’s, women's and kids clothing boutique founded in 2011, with a flagship location in San Francisco’s historic Fillmore district, and a newly opened 2nd location on Divisadero Street in the NoPa corridor. ASMBLY HALL specializes in an assorted mix of apparel and accessories with a focus on polished, trend-driven merchandise. Clothing selections cater to the fashionable and contemporary standards of our target customer – The Sophisticated Prep – young and seasoned professionals who value the importance of quality and craftsmanship in product. We are also a huge supporter of all things local, with a large curation of locally made & locally designed products found at both of our locations.