We're Hiring! - PR Apprenticeship 2023

Deadline to apply - Friday, January 6, 2023, 12pm PST

Looking to explore a career in public relations? If you are passionate about supporting the arts activist community and working on projects for and by BIPOC orgs, creatives, professors, and businesses who are rooted in social justice work, then this might be the internship for you.

Who is PapaLoDown Agency?

The PapaLoDown Agency is a boutique public relations company specializing in BIPOC (Black, Indigenous, and People of Color) arts activists, businesses, creatives, professors, and organizations; that are rooted in social justice work.

Through publicity and brand awareness campaigns the PapaLoDown team amplifies the unique stories behind each project; that in turn will not only create buzz, increase conversion rates, and build lasting relationships in the communities our clients serve, but also document their stories in the media.

The company’s well rounded background in the arts, entertainment, restaurant, retail, education, community organizing spaces, and an ethnic studies/social justice framework, provides clients with over 30 years of experience, and a diverse network of resources. The company was founded by Paloma B. Concordia in 2009, and is located in California (unceded Ohlone and Chumash territories).

Apprenticeship Program:

The PapaLoDown PR Apprenticeship Program is a 6 month hands-on training program, designed to mentor the next generation of publicists. After the program is completed, there are opportunities to be hired as a PR Coordinator and continue to grow within the organization.

What will I learn?

You will learn the basics of a publicity campaign - writing press releases, researching opportunities for our clients, pitching stories, and more! You'll get hands-on experience working side by side with our team. You can read more about who you will be working with here!

Is this the right opportunity for me?

You are someone who is interested in amplifying the stories of businesses, and organizations through the media, and enjoy building community, attending events, and connecting people. The right person is also a strong writer! A majority of your role is copywriting press releases and pitches, so you really need to be a compelling writer and creative thinker.

How old do you have to be to participate?

Minimum age is 21

How many hours is this program?

An average of 5 hours/week. (flexible schedule, work remotely.)

When will it start?

January 23, 2022

Is this a paid InternshiP

Yes! The apprentice will receive A monthly stipend of $500.


Interested in learning more? Fill out the form by Friday, Jan 6th, 12pm PST to be considered for an interview.


Check Out Our Previous Apprentices!

Kristen Soller believes in the power of language and sound to unlock portals. She wonders about how we can be better stewards of our personal and collective stories, as well as our inner and outer landscapes. These thoughts thread her various roles and identities as an artist, writer, certified hypnosis practitioner and woman of the Filipinx/a/o diaspora.

Kristen has nearly a decade of experience in mass communications, including copywriting, marketing and public relations. For three years, she hosted and produced Kidnapped for Dinner, a podcast featuring conversations about disorienting and difficult moments in the creative process. Mana Contemporary commissioned Kristen to host a series of live artist talks, broadcasted by Orchid.fm, during Miami Art Week 2019. She also currently makes music under the moniker taupe set xl.

Kristen earned her Bachelor of Arts in Psychology from the University of Miami, received her hypnosis training from the Divine Feminine School of Hypnosis, and is certified by The National Guild of Hypnotists.

Laurenmarie Reyes

Laurenmarie Reyes is a proud Bay Area native and has been planting roots in the magical city of New Orleans. She first joined the PapaLoDown family as an Apprentice in 2011, became a Client Coordinator in 2013, and is grew into the PR Coordinator role, before moving into the non-profit sector as a Director. With over 10 years of experience in Marketing, Event Planning, and Project Management, she is committed to supporting game changers in the arts, social equity, and sustainability spaces. She has worked with the likes of Jessica Sabogal, the San Francisco Ethnic Dance FestivalMEDIATE Art GroupFunk Baby, and Liberty’s Kitchen, among dozens of other brilliant artists, nonprofit organizations, and small businesses.

Catherine Judge

Catherine-Mercedes Judge is currently based in Seattle, WA and has spent the 10+ years managing social justice and leadership development initiatives with non-profit organizations in The San Francisco Bay Area, New York City, and Boston. She developed and honed her public and media relations skills at The PapaLoDown Agency where she started as the company's first apprentice in 2010 and later worked as a PR coordinator. She also played a role as as Booking Coordinator, negotiating contracts for high profile clients like Dr. Kevin Nadal, and Sahra Nguyen of Nguyen Coffee Supply. Catherine graduated with her MPA from Baruch College (CUNY) through the National Urban Fellows program, and a Bachelor’s in Urban Studies from Queens College (CUNY).