Former Tech Industry Event Manager Creates ‘Entrepinays Summit’ for Young Filipina-American Entrepreneurs
Now in its second year, the largest Filipina business summit of its kind expands to two days
SAN FRANCISCO, CA - September 16, 2019 - Entrepinays Summit now in its second year, is an annual, inclusive, community-minded gathering for Filipina entrepreneurs and professionals. The event takes place on October 5-6 at conference space Bespoke (inside the Westfield Shopping Center), in San Francisco’s Filipino Cultural Heritage District, SOMA Pilipinas. Due to popular demand, the summit has extended to two days and at a larger venue this year. With over 200 attendees expected, participants will attend workshops related to purpose and practice such as "Brown Girls Budget: Money Tips We Never Learned" and “Where Business Meets Social Good: Can You Build A Company That's Profitable AND Responsible?” Guest speakers for this year’s summit include Pinay powerhouses such as Passion Planner & CEO Angelia Trinidad, HeyBerna founder and “financial hype woman” Berna Anat, award-winning conscious fashion company Cambio & Co. founder Gelaine Santiago, and many others.
“Since attending the Entrepinays Summit last year, our business has grown exponentially and we’ve deepened our relationships with the Filipino community,” says Gelaine Santiago, founder of Cambio & Co. “At the summit, not only did I get to meet many of our existing customers. I also got to connect with inspiring individuals who went on to become some of our most passionate Cambio community advocates. Being at the summit also showed us the power of the Filipina community, and helped give us the foundation to launch our second business Sinta & Co.”, shares Filipina Canadian, Santiago.
The summit, created by Make it Mariko Events founder and former Google X Head of Marketing Events Gina Mariko Rosales, welcomes self-identified Entrepinays (Filipina/Pinay entrepreneurs) who currently run a business, aspiring Entrepinays who wish to start a business, general pinay supporters who want to learn about and participate in a positive community and LGBTQIA+ and gender non-conforming pinxys and visionaries. Rosales created Entrepinays Summit with a vision of building an accessible and meaningful community, exploring identity, exchanging ideas, healing intergenerational trauma, empowering pinays and supporting their visions for change.
“I'm so excited about our 2nd year of Entrepinays Summit. Last year, we launched with a dream to bring together the many pinay entrepreneurs that we were discovering as a direct result of the UNDISCOVERED SF Filipino Night Market in San Francisco. In only one year, the #Entrepinay movement has taken on a life of its own and there are pinays from all over the world using the hashtag and claiming this movement. From @entrepinayship in LA, to @entree.pinays in Australia, to the many jetsetting pinays doing big things and traveling the world — pinays are making our mark in business, and more importantly, uniting together under a shared vision of sisterhood and PINAYISM. That is what the goal of Entrepinays Summit is — to bring pinays together, and empower us to own our own businesses,” says Gina Rosales, founder of Entrepinays Summit.
Rosales founded Entrepinays as an online, Pinay community promoting “sisterhood in the hustle.” This online community and the summit are important resources for pinays, considering the following statistics cited on Entrepinays’ website:
Filipinos are the 3rd largest growing Asian group in the United States with over 4 million people. California has the largest population of Filipinos with over 1 million. San Francisco has the second largest Filipino population with 305,000, right behind Los Angeles.
In 2018, women are estimated to control $40 trillion in consumer spending across the world.
Asian American households spend 21% more than the average U.S. household
Asian American women are fast to adopt new technologies, particularly apps that are popular with Millennials, such as Snapchat for social, Venmo for digital wallet and Waze for navigation.
“I've spoken to a lot of incredible audiences of women, but as a Filipina-American, the thought of speaking to a room full of Entrepinays gives me goosebumps. I actually see myself in this event, in this organization, and in my fellow speakers and attendees -- and as a woman of color in the personal finance world, I have never been able to say that before. This is my first experience, as a speaker, to feel fully mirrored in my identity and my culture from all sides.” Shares Berna Anat, founder of HeyBerna. “I'm looking forward to Entrepinays, not just as a business-forward industry event, but as a meaningful, restorative, healing and invigorating experience for me.”
For more information on the Entrepinays Summit, sponsorship opportunities, scholarship opportunities or founder Gina Mariko Rosales, please visit: http://www.entrepinays.com/summit2019
About Entrepinays Summit: Entrepinays Summit is a weekend gathering of pinay entrepreneurs filled with speaker panels, interactive workshops, mentoring, and meaningful connections.
About Gina Mariko Rosales: Gina Mariko Rosales is an #Entrepinay, events enthusiast, efficiency nerd, and nonprofit advocate. She is the Founder & Owner of Make it Mariko Events, as well as the Co-Founder of Undiscovered SF Creative Night Market. Prior to founding Make it Mariko, Gina spent 10 years doing corporate & nonprofit event planning, administration, and operations including 7 years working for Google/X, most recently as the Head of Marketing Events for Google X. Gina was the former Executive Director of the award-winning, nonprofit performing arts organization, Funkanometry SF. Today, Gina is focused on curating experiences and creating magical, meaningful moments for the community through Make it Mariko. She’s also dedicated to amplifying the voices of creatives of color in the Bay Area with her work with the Endeavors Collective and the Entrepinays Summit.
About Gelaine Santiago: Gelaine Santiago Is an online storyteller, a passionate advocate for diversity and ethics in business and a social entrepreneur working within the intersection of cultural heritage and sustainability. Through her work with CAMBIO & CO. and SINTA & CO., she’s learned about the power of sharing stories. Outside of her work as an entrepreneur she is also a speaker, freelance creative and a marketing consultant. Her passion is helping small businesses and purpose-driven entrepreneurs elevate their online storytelling to reach passionate audiences and create meaningful, positive change.
About Angelia Trinidad: We’ve all been there: uncertain about what to do in life and unsure about the next step. When Angelia Trinidad faced this anxiety after graduating from college in 2012, she decided to do something about it. She designed the Passion Planner, a personal organizer to help you simplify your life and focus on what really matters. Since then, Passion Planner has grown into a worldwide community of dreamers, planners, and achievers. We’re dedicated to helping everyone follow their passions. As a Get One, Give One company, every planner purchased lets us give one to someone in need. We partner with nonprofit organizations to support causes from education to preserving our planet. Today, Passion Planner and our inspirational #PashFam work together to build a better tomorrow. With structure for plans, blank pages for creativity, and room for reflection, Passion Planner helps you identify your dreams and build toward them every day. When you have your Passion Planner by your side and the #PashFam all around you, there’s nothing you can’t do.
About Berna Anat: HeyBerna is run by Berna Anat, a professional money hype woman. That's her made-up way of saying, she's the creator of a financial literacy media series for young people that lives at @HeyBerna all over the Interwebz. Two years ago, she slayed her $50,000 debt, saved up to quit life and has been traveling the world trying to make money fun again ever since. Her portfolio includes work for Instagram, Seventeen, Glamour, and Scholastic, which is hilarious considering she still talks herself though the bunny ear method every time she ties her shoes.