UNDSCVRD Holiday Pop-Up Debuts At Instagram-worthy Venue

UNDSCVRD Holiday Pop-Up Debuts At Instagram-worthy Venue
San Francisco Foundation Awards UNDSCVRD With Grant to Expand Economic Development in SOMA Pilipinas


Thursday, November 15, 2018 - San Francisco, CA - UNDSCVRD debuts a new indoor event space in SOMA Pilipinas, Colorbloq, for their holiday pop-up on Saturday, Dec. 1st, from 11am-6pm, (435 Brannan St. #110 San Francisco), and will close out the last event of the season. The Instagram-worthy venue will open its doors to the public for the first time with UNDSCVRD's holiday pop-up, the colorful art inspired space has only hosted private events since it opened earlier this year. Shoppers can expect a curated selection of Filipinx artisan merchants showcasing unique, handmade crafts, street-style fashions and accessories just in time for the gift-giving season. An art auction with local organizations Kearny Street Workshop, Kularts, and Hapa Boppa Mamas, will feature the works of emerging visual artists. Food vendors, a full bar, DJs and live music are all part of this free and all-ages event.

The UNDSCVRD Holiday Pop-Up is just one part of the long-term plan to revitalize economic development in San Francisco’s Filipino Cultural Heritage District, SOMA Pilipinas. Kultivate Labs, the non-profit behind UNDSCVRD, was recently awarded a $30k grant from the San Francisco Foundation.

“Kultivate Labs’ UNDSCVRD is doing critical work to celebrate Filipino American heritage, art, community, and entrepreneurship in San Francisco. We are proud to support this work as part of our mission to advance racial and economic equity, and anchor communities here in the Bay Area,” said Landon Williams, Senior Director at the San Francisco Foundation.


The SOMA Pilipinas economic development initiative began in 2017 with the launch of the creative night market, financed with $125k in city grants from the Mayor’s Office of Housing and Community Development and $41k raised through crowdfunding. The first season of the night market drew 35k attendees to the cultural district and generated $250k in economic activity for the community, a 2x return on investment for the city.

“Winning a grant from the prestigious San Francisco Foundation is validation that our work has an impact in the Bay Area. With this new funding, it will allow us to reinvest in the Night Markets to improve production and most importantly serve more emerging entrepreneurs. The grant will seed a whole bunch of new programs next year, like a merchant association, a new weekly food truck event, and a pop-up retail incubator called Repubika.” shares Desi Danganan, Kultivate Labs Executive Director.


Calendar Listings:
UNDSCVRD Holiday Pop-up
Date: Saturday, 12/1/18
Time: 11am-6pm
Where: Colorbloq
435 Brannan St. #110 San Francisco
Cost: Free

Kultivate Labs is a non-profit business accelerator that aims to create a thriving commercial ecosystem for businesses in San Francisco’s SOMA Pilipinas cultural heritage district. For more info kultivatelabs.com

UNDISCOVERED SF is a non-profit venture designed to jump-start economic activity and public awareness of SOMA Pilipinas. UNDISCOVERED SF is part of a multi-prong strategy to build a thriving new commercial corridor in the SOMA Pilipinas cultural district by 2020. The vision is to incubate a batch of innovative retail concepts, award-winning restaurants, and neighborhood-serving businesses that are culturally relevant, financially resilient, and adaptable to the market needs of all San Franciscans. The UNDISCOVERED SF night market is the first step in showcasing the very best in the SOMA Pilipinas community’s arts, music, food and emerging retail brands. For more info undiscoveredsf.com

In April of 2016, the City's Board of Supervisors unanimously passed legislation zoning out a massive stretch of land in San Francisco's red hot SOMA (South of Market) area. Bounded by 2nd St. to the east, 11th St. to the west, and Brannan to the south, SOMA Pilipinas represents a diverse selection of small businesses, parks, and  community service groups that have served the thriving Filipino community for decades. On August 18, 2017, SOMA Pilipinas launched their newest initiative to build public awareness and economic activity with a monthly night market: UNDISCOVERED SF. For more info somapilipinas.org

The San Francisco Foundation (TSFF) leverages resources, expertise, and relationships to expand opportunity and achieve equity in the Bay Area. For 66 years, thanks to the generosity and vision of our individual and institutional donor partners, TSFF has grown its endowment and overall assets to $1.3 billion and grants $86 million each year. TSFF serves the San Francisco, Alameda, Contra Costa, Marin, and San Mateo Counties. Together, we can harness the power of community to expand opportunity. For more info visit www.sff.org

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