Breast Cancer Community Comes Together At The Cow Palace ‘Tough Enough To Wear Pink’ Day At the Grand National Rodeo

 Pictured above: Founders of California Pink Plate. The Grand National hopes to help the organization reach the DMV requirement of 7,500 paid orders which will then move the Pink Ribbon license plate into production.

Pictured above: Founders of California Pink Plate. The Grand National hopes to help the organization reach the DMV requirement of 7,500 paid orders which will then move the Pink Ribbon license plate into production.

Breast Cancer Community Comes Together At The Cow Palace
‘Tough Enough To Wear Pink’ Day At the Grand National Rodeo


September 29, 2016 - DALY CITY, CA - For the first time ever, the 70th Annual Grand National Livestock Expo, Horse Show, and Rodeo announces Friday, October 21, 2016 as “Tough Enough To Wear Pink” Day, and plans to bring together the Breast Cancer community in a day of solidarity and awareness. As a national campaign, Tough Enough to Wear Pink Programs in rodeos across the nation have raised almost $10 Million dollars; but the biggest asset of the program is that the money stays in local communities.

The Grand National Rodeo has partnered with Bay Area Cancer Connections, and California Pink Plate. To get involved attendees can stop by booths in the Western Marketplace to learn about early detection and other resources for cancer patients and survivors. Bay Area Cancer Connections is a nonprofit that provides free programs and services that address survivorship needs of all those facing breast and ovarian cancer in the Bay Area, including early breast cancer detection services for low-income uninsured young women and men.

By partnering with the California Pink Plate organization, the Grand National hopes to help the organization reach the DMV requirement of 7,500 paid orders which will then move the Pink Ribbon license plate into production. The Pink Plate is almost halfway to their goal, with nine months left until the deadline, the Grand National can play a big part in helping to make the plate a reality. All proceeds from the pink license plates goes to the ‘Every Woman Counts’ initiative, which provides underserved women all over California the opportunity to get free screenings, something that the founder of the pink plate feels is the key to beating the disease.

“I am a 9 year stage IV breast cancer survivor and I ignored my lump for several months. I don't want that to happen to another woman/man. What better way to remind people everyday about early detection than on the California roadways. Pink Plate can become a part of the solution. This is an opportunity to save countless lives and remind people daily about the importance of early detection. we are all in this together, and excited to partner up with Tough Enough to Wear Pink and the Grand National Rodeo this year! I don't think about myself as a breast cancer SURVIVOR, I think of myself as a breast cancer FIGHTER! I know we’ll meet our goal and encourage Rodeo fans to purchase or gift a Pink Plate through our website www.pinkplate.org, so we can reach our goal of 7,500!” - Chere Rush, California Pink Plate Co-founder

For 70 years the iconic Cow Palace Arena & Event Center has been celebrating the old west and inspiring youth to take part in the agriculture industry through their annual Grand National Livestock Exposition, Horse Show and Rodeo event. From top to bottom, the Cow Palace is filled with the ultimate western experience including an agriculture exhibition, a professional Rodeo in partnership with the PRCA (Professional Rodeo Cowboys Association), and a classic western marketplace - including mechanical bull rides, live music, BBQ, shopping, and more.

The family-friendly event takes place all day over two action packed weekends on Oct. 14-15 and Oct. 21-22, 2016. Although tickets must be purchased for the Grand National Rodeo in the main arena, the Livestock Exposition, Horse Show, Interactive Agricultural Area, and Marketplace are FREE to the public.

Use coupon code ‘PINK’ to receive $6.00 off reserve Dress Circle tickets or $11.00 off reserved Box Seat tickets to the Oct. 14-15 & 21-22 rodeo performances. Tickets can be purchased on the Cow Palace website (cowpalace.com). For more details contact info@cowpalace.com or call 415-414-4100.

Event Schedule, Friday Oct. 21 - ‘Tough Enough to Wear Pink Day’
NCA Dog Trials
PRCA Rodeo

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About California Pink Plate: Pink Plate’s mission is to educate, promote and raise funds for Breast Cancer Awareness in California. Early detection saves lives. We can think of no better way to spread this message than through the California Pink Ribbon License Plate. All funds generated from sales of the California Pink Ribbon License Plate will be deposited into the Breast Cancer Control Account, which funds the Every Woman Counts (EWC) program (click here). EWC is administered by the California Department of Health Care Services (DHCS) and provides free clinical breast exams and mammograms to California’s underserved women.

About Bay Area Cancer Connections: Bay Area Cancer Connections is a nonprofit organization that supports people touched by breast and ovarian cancer by providing comprehensive, personalized services in an atmosphere of warmth and compassion. The nonprofit provides free programs and services that address survivorship needs of all those facing breast and ovarian cancer in the Bay Area, including early breast cancer detection services for low-income uninsured young women and men. Learn more at www.bcconnections.org

About the Grand National Rodeo: The Cow Palace was created in 1941 as the 1-A District Agricultural Association, and as part of its mission produces the annual ‘Grand National Livestock Exposition, Horse Show and Rodeo’. It is the West’s most prestigious western lifestyle event attracting thousands of participants and fans from seven western states.

About the Cow Palace Arena & Event Center: The Cow Palace Arena & Event Center serves as a venue for a variety of events including concerts, festivals, exhibitions, consumer shows, trade shows and sports; as well as a variety of community, religious and charitable events. Now celebrating their 75th year anniversary, the Cow Palace continues to serve the needs of the San Francisco Bay Area, and the State of California. Home of the Grand National Livestock Expo, Horse Show, and Rodeo.

Press Contact:
Paloma Concordia
paloma@papalodown.com

Cow Palace Arena & Event Center
2600 Geneva Ave.
Daly City, CA 94014
info@cowpalace.com
415-414-4100
www.cowpalace.com
@cowpalaces